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overhauling higher education websites

10 Comprehensive Steps to Overhauling a Higher Education Website

The process of overhauling your website can be a dream or a nightmare. Here's 10 comprehensive steps to overhauling higher education websites.
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Website Overhaul

Does Your Website Need an Overhaul?

Keeping your college or university website content dynamic and fresh is a big part of maintaining incoming traffic looking for answers concerning their higher education needs. But every now and then, you've got to consider the overall condition of your website and adjust accordingly.
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Admissions Communications Flow

Marketing Through Your Admissions Communications Flow: Part 2

In our last post, we gave you some creative and effective ideas to leverage your RFI, student application, and acceptance letters to wow your target audience and win their loyalty. Here other ways to win your audience's loyalty through your admissions communications flow.
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admissions communications flow

Marketing Through Your Admissions Communications Flow

No one likes paperwork, but documents such as the student RFI, college application, and acceptance letters make the enrollment process work. But if you look at them as opportunities to do more than gather information, the possibilities to market through these administrative...
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brand awareness

Raising Brand Awareness for Higher Education

If one thing could kill your higher education marketing efforts, it'd be that your audience isn't thinking of you. Three simple strategies to improve your brand awareness.
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web copy

Writing Effective Web Copy for Higher Education Marketing

Writing copy for the web can't be a second-thought, left-to-chance job for the higher education marketer—the online world is native to your audience. Here's 5 web writing secrets the greatest marketers use to keep their audience engaged.
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marketing personas

Marketing Personas for Higher Education

There's a lot of hype out there right now around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money. Here's how to make marketing personas to enhance your marketing efforts.
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brand

Living Out Your Brand with Effectiveness

Most higher education marketers know how to make bold claims about the features of their institution—but it’s the transcendent values your brand is claiming that need special attention. Are you living out your brand? Every day, your brand is making promises to your audience....
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marketing budget

How to create a higher education marketing budget

So much advice about marketing budgets out there starts with the bottom line. One Entrepreneur.com author tells new companies to budget 12 – 20% of gross revenue on marketing. Another, this time from Forbes, says that you cannot begin to budget for marketing until you’ve...
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advancement marketing

10 Creative Ideas for Higher Education Advancement Marketing

Today, I want to give you 10 surefire and creative ideas for higher education advancement marketing. These are out-of-the-box marketing tactics that will bring your prospects and donors closer to making that all important decision to make a gift to your college or university....
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