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#Hashtags: Your Social Media Secret Weapon

Are you using all available tools for your education social media campaigns? Learn why and how you should effectively be using hashtags.
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social media

The No. 1 Killer of Social Media Success

Social media that can cause intelligent people to publish the strangest things to their social media profiles. But of all the social media blunders a college or university can commit, you must avoid this one at all costs.
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social media marketing

10 Infuriatingly Common Social Media Marketing Blunders

These online marketing blunders are easy to spot… when you’re not the one committing them. Today, we list 10 of the most common – and most egregious – social media marketing sins that higher education marketers make, and how you can avoid these costly errors.
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social media marketing

10 Social Media Marketing Best Practices for Colleges and Universities

Here are 10 best practices for your college or university's social media marketing that you can use to improve your social media results today.
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email marketing

7 Invaluable Tips on Boosting Your Email Marketing Conversion Rates

Around 269 billion emails are being sent every day. Here's 7 invaluable tips to get your emails noticed and boost your email marketing conversion rate.
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email list

The 7-Step Email List-Building Formula for Colleges & Universities

There are few investments as worthy of your time and effort as building your college or university's email list. Here's 7 steps to build your email list quickly.
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email marketing

5 Things To Do Before Your Higher Education Email Marketing Launch

Email marketing is the workhorse marketing channel that's been producing results for colleges and universities at a much lower cost than traditional media for decades. Here are 5 steps to launching your email marketing efforts the right way from the start.
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hierarchy

Hierarchy in Web Design: The Art and Science of Being Unforgettable

There's one fundamental goal to every digital marketing campaign—be unforgettable (in a good way). In this post, discover how user interface (UI) design hierarchy helps keep your college or university's brand top-of-mind, when used properly.
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evergreen content

Why Your College Website Should Have Evergreen Content

You know that posting fresh, new content often is essential to keep your site high in search engine rankings and bring back your audience for multiple visits. But you also need to create evergreen content for your college website. Here's why.
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blog

The 5 Toughest Challenges of Your Higher Ed Blog

You already know you should be posting to your college or university's blog frequently – but why is it so hard to be consistent with your blog? Here are the 5 toughest problems you'll face with your blog and how to overcome them.
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