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year-end fundraising

Optimizing Your Higher Ed Website for Year End Fundraising: Part 2

Your development department colleagues need your help to be successful during their year-end campaigns. Here’s how to optimize your college or university’s website for year-end fundraising.
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You Don’t Need a Tagline. You Need a Brand.

Today’s post is guest written by Rob Norman. Rob has 25 years of independent school marketing experience as principal of Turnaround Marketing Communications, a branding and marketing firm specializing in independent schools. Rob shares his experience on InspirED School Marketers...
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year-end fundraising

Optimizing Your Higher Ed Website for Year-End Fundraising: Part 1

The end of the year is right around the corner — a big season for both fundraising and enrollment. As the higher ed marketer, you must prioritize and accommodate the website change requests these two vital teams are bound to make of you.
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The Benefits of Outsourcing for Marketing and Communications

Today’s post is guest written by Liza Fisher Norman. Liza is “Master Electrician” of InspirED School Marketers, a free, online professional development resource and community for PK-12 private school marketing and communications administrators in the US and abroad....
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homecoming

7 Game-Changing Ideas for College or University Homecoming

Homecoming is the biggest opportunity for building loyalty to your school's brand and cultivating the next generation of students. Here are 9 game-changing ideas to set it apart from the crowd.
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alumni event

10 Alumni Event Marketing Hacks

It's time to crank up your alumni cultivation efforts — so here's how to get the most out of your alumni event marketing this season.
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Courting the Anonymous: Admissions Marketing to Those Who Won’t Commit

Marry You?! I’m Just Here for the Speed-Dating Round! Traditionally, higher education website lead gathering has gone something like this: “Susie Prospect, fill out my lengthy and detailed web form so that I can market to you.” It may not seem like you’re asking for that...
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social media

Where Your Audience Is Hanging Out on Social Media

If your marketing messages aren’t reaching people, they aren’t working. Here’s how to ensure your messages on social media are getting where the people are.
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budget

7 Professional Marketing Hacks for a Shoestring Budget

It’s challenging to do content marketing right within the limits of ever-shrinking budgets. Here are 7 professional hacks to getting big dollar marketing results on a shoestring budget.
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#Hashtags: Your Social Media Secret Weapon

Are you using all available tools for your education social media campaigns? Learn why and how you should effectively be using hashtags.
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