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hierarchy

Hierarchy in Web Design: The Art and Science of Being Unforgettable

There's one fundamental goal to every digital marketing campaign—be unforgettable (in a good way). In this post, discover how user interface (UI) design hierarchy helps keep your college or university's brand top-of-mind, when used properly.
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evergreen content

Why Your College Website Should Have Evergreen Content

You know that posting fresh, new content often is essential to keep your site high in search engine rankings and bring back your audience for multiple visits. But you also need to create evergreen content for your college website. Here's why.
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blog

The 5 Toughest Challenges of Your Higher Ed Blog

You already know you should be posting to your college or university's blog frequently – but why is it so hard to be consistent with your blog? Here are the 5 toughest problems you'll face with your blog and how to overcome them.
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unique selling proposition

Your Biggest Competitive Advantage as a Small College or University

Your biggest competitive advantage as a small college or university is you. Here's why so many small colleges are missing their greatest opportunity to hit their admissions goals – and how you can avoid the same mistakes.
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pay-per-click

5 Strategic Questions Every Higher Ed Marketer Should Ask Before Investing in Pay-Per-Click

Pay-per-click ads do work… when done right and for the right strategic reasons. Here are 5 questions every higher education marketer should ask themselves to determine if they're ready to jump into search engine marketing.
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search engine marketing

Should Higher Ed Marketers use Search Engine Marketing in their Digital Marketing Strategy?

It's easy to see why for-profit companies would want to invest in search engine marketing. But what is it, and should higher education marketers invest institutional time and resources into it?
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SEO

SEO Basics for Higher Education Marketers

When it comes to higher education marketing, there are fewer things more shrouded in mystery than SEO (search engine optimization). In this post, I want to pull away the curtain and show you how SEO for higher education marketers really works.
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website navigation

Should you Organize your Higher Education Website by Audience or Department?

The goal behind higher education website navigation is simple: make finding answers as natural as possible for the user. But is the best way to do that by organizing your website by department or by audience?
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overhauling higher education websites

10 Comprehensive Steps to Overhauling a Higher Education Website

The process of overhauling your website can be a dream or a nightmare. Here's 10 comprehensive steps to overhauling higher education websites.
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Website Overhaul

Does Your Website Need an Overhaul?

Keeping your college or university website content dynamic and fresh is a big part of maintaining incoming traffic looking for answers concerning their higher education needs. But every now and then, you've got to consider the overall condition of your website and adjust accordingly.
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