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SEO

SEO Basics for Higher Education Marketers

When it comes to higher education marketing, there are fewer things more shrouded in mystery than SEO (search engine optimization). In this post, I want to pull away the curtain and show you how SEO for higher education marketers really works.
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website navigation

Should you Organize your Higher Education Website by Audience or Department?

The goal behind higher education website navigation is simple: make finding answers as natural as possible for the user. But is the best way to do that by organizing your website by department or by audience?
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overhauling higher education websites

10 Comprehensive Steps to Overhauling a Higher Education Website

The process of overhauling your website can be a dream or a nightmare. Here's 10 comprehensive steps to overhauling higher education websites.
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Website Overhaul

Does Your Website Need an Overhaul?

Keeping your college or university website content dynamic and fresh is a big part of maintaining incoming traffic looking for answers concerning their higher education needs. But every now and then, you've got to consider the overall condition of your website and adjust accordingly.
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Admissions Communications Flow

Marketing Through Your Admissions Communications Flow: Part 2

In our last post, we gave you some creative and effective ideas to leverage your RFI, student application, and acceptance letters to wow your target audience and win their loyalty. Here other ways to win your audience's loyalty through your admissions communications flow.
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admissions communications flow

Marketing Through Your Admissions Communications Flow

No one likes paperwork, but documents such as the student RFI, college application, and acceptance letters make the enrollment process work. But if you look at them as opportunities to do more than gather information, the possibilities to market through these administrative...
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brand awareness

Raising Brand Awareness for Higher Education

If one thing could kill your higher education marketing efforts, it'd be that your audience isn't thinking of you. Three simple strategies to improve your brand awareness.
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web copy

Writing Effective Web Copy for Higher Education Marketing

Writing copy for the web can't be a second-thought, left-to-chance job for the higher education marketer—the online world is native to your audience. Here's 5 web writing secrets the greatest marketers use to keep their audience engaged.
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marketing personas

Marketing Personas for Higher Education

There's a lot of hype out there right now around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money. Here's how to make marketing personas to enhance your marketing efforts.
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brand

Living Out Your Brand with Effectiveness

Most higher education marketers know how to make bold claims about the features of their institution—but it’s the transcendent values your brand is claiming that need special attention. Are you living out your brand? Every day, your brand is making promises to your audience....
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