Featured Story
Your 2023 Higher Ed Marketing All-Star Team
Learn from our featured guests’ stories how to leverage your communication and marketing tools to make your school’s image attractive to prospective students.
5 Social Media Trends for Higher Ed Marketers in 2024
With the enrollment cliff just around the corner, higher ed marketing teams must stay on top of ever-evolving social media trends. Staying ahead of these trends is essential for engaging prospective students and strengthening your institution's brand awareness. Here...
Video Storytelling: A Strategy for Building Your Brand’s Content Engine
Video storytelling is one of those keys to success in higher ed marketing that everyone agrees on, but we all struggle to execute well. Many higher ed marketers recognize its importance, but few of us grasp its true nature and potential for resonating deeply with our...
The AI Toolbox That Won’t Let You Get Left Behind
I know I can’t be the only one who dreads the mass amount of emails and project notifications to sift through when I return from being out of office for a couple weeks. Sometimes it makes me feel like I need a vacation all over again! Recently I left the office for...
Website Optimization: Creating a Student-Centric Website
A student-centric website can lead to greater engagement and enrollment success because it puts the focus on the most important person in the transaction—the prospective student. As we’ve laid out in other posts, the most important piece of marketing content you have...
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Behind the Numbers: U.S. News & World Report Best Colleges Rankings
How much do the U.S. News & World Report Best Colleges Rankings matter? Find out more about these influential rankings.
3 Essential Questions Your School Website Must Answer [Plus BONUS Questions]
To find mission-fit students for your school, you’ve got to start by answering these fundamental questions on your school website.
Standing Out: Differentiating Yourself to Attract Mission-Fit Personas
Competition in higher ed means schools must differentiate themselves from the rest, and target that message to prospective students that are their best “mission-fit.”